How to Avoid Purchasing Blood Diamonds

March 7, 2014 / Diamond Education, Jewellery Buying Guide

Diamonds are arguably one of nature’s most exquisite creations, so it is no wonder they are so desirable. Sadly, like many other natural wonders, the demand for its rare beauty can come at a cost to some.  The film ‘Blood Diamond’ brought the frightening reality of diamond mines in Africa and the related cost to human lives to the forefront of the world’s attention.  The impact from this 2006 film is still very real, and thank fully so. As a consumer it is important to be informed and aware so that we can make ethical and humane choices as to where our money goes.
So when purchasing a diamond engagement ring or other diamond jewellery how can you make the right choice in choosing a conflict free diamond?
Firstly, when selecting a jeweller it is important to make sure they belong to a known jewellers association who have a strong code of ethics. At Larsen Jewellery we are a member of the JAA (Jewellers Association of Australia) and the GSGA (Gold and Silversmiths Guild of Australia) and adhere to their strict codes of ethics. As a business we take this issue very seriously and do not deal with suppliers who deal with or sell conflict diamonds. 
Next, it is very important to note the successful steps that have been taken by the UN to reduce the availability of ‘blood’ or conflict diamonds on the market to less than 1%. The most important step that has been implemented is known as the ‘Kimberley Process’: a United Nations declaration signed by 54 diamond producing countries to stop the mining and sale of conflict diamonds that fund war crimes. The Kimberley Process has strict guidelines to track the origins of shipments of rough diamonds to certify diamonds as conflict free. 
When purchasing your diamonds it is important to do your own research, make sure your diamond is certified by reputable independent diamond grading laboratory such as GIA, GSL, AGS, HRD and DCLA and that the seller adheres to the Kimberley Process. It is also important to mention that when purchasing diamonds online, make sure you are purchasing from reputable companies who are also members of Jewellers Associations. 

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